ASME Launches New Company to Accelerate Digital Transformation
ASME Launches New Company to Accelerate Digital Transformation
Metrix, an ASME Company, will host in-person and virtual events, expert content, networking, and collaboration opportunities for the engineering community in a variety of industries
“ASME has a long history of connecting engineering experts and the next chapter starts with Metrix,” says ASME Executive Director/CEO Tom Costabile. “From the first meeting of ASME’s founders 140 years ago through today, we bring engineers together to solve real-world problems and improve the quality of life worldwide. Engineers rely on ASME for standards, professional development, and technical resources. Our industry events team already has strong connections with industry leaders. With Metrix, they’ll build on those relationships and focus on creating enduring, immersive experiences where technology insights, expert advice and resources are available to engineers around the clock to inform their technology purchase decisions and strengthen business relationships.”
Deborah Holton
“The way we do business has changed more in the last 18 months than in the last 18 years. The pandemic has accelerated industrial digital transformation and the need for current technical information, resources, and relationships to help engineers succeed,” says Holton. “Building a network for cross industry and interdisciplinary collaboration is more important than ever. I’m excited to lead this effort with Metrix.”
A business development and events expert, Holton has a proven track record of growing revenue, impact, and results in the manufacturing technology arena. Before joining ASME, Holton was vice president of the Society of Manufacturing Engineers’ (SME) events and industry strategy, and led the team in doubling gross revenue, launching successful new products, and executing strategic partnerships for leading industry events in North America. She built corporate strategies for emerging technologies including additive manufacturing and 3D printing, led industry collaborations including the U.S. Department of Defense award-winning Aerospace Automation Consortium, and has driven innovation and growth as acting director of technology transition and outreach for America Makes. She received the American Makes Ambassador award in 2019 and was recognized by Crain’s Detroit Business in its 2018 list of Notable Women in Manufacturing. She received a Bachelor of Arts degree in communications from the University of Michigan and a Master of Business Administration degree from the University’s Ross School of Business.
For more information, visit https://metrix-connect.com and follow @metrixconnect on Twitter.
About ASME
ASME helps the global engineering community develop solutions to real world challenges. Founded in 1880 as the American Society of Mechanical Engineers, ASME is a not-for-profit professional organization that enables collaboration, knowledge sharing and skill development across all engineering disciplines, while promoting the vital role of the engineer in society. ASME codes and standards, publications, conferences, continuing education, and professional development programs provide a foundation for advancing technical knowledge and a safer world. In 2020, ASME formed the International Society of Interdisciplinary Engineers (ISIE) LLC, a new for-profit subsidiary to house business ventures that will bring new and innovative products, services, and technologies to the engineering community. For more information, visit www.asme.org.
@ASMEdotorg Media contact:
Monica Shovlin
MCShovlin Communications LLC (for ASME)
monica@mcshovlin.com
+1 541.554.3796
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